Thursday, October 18, 2012

Dubai based Jumeirah Restaurants serving South Asia cuisine enters Kenya, East Africa market

Kenyan hotel and tourism industry have got a new player after the Dubai based Jumeirah Restaurants signed a licensing agreement with Global Hotels Management Africa to bring the Noodle House brand in the market..

The deal will see seven Noodle House Restaurants opening in the country over the next five years with the first opening it’s door in Nairobi early next year followed by a location in 2013 followed by a location in Mombasa

The move is set to tap into the Kenya tourism market through the Noodle House brabd which already operated in 16 countries globally.

The entry follows an agreement signed between Phil Broad, Managing Director of Jumeirah Restaurants LLC, and Masood Hashim, CEO of Global Hotels Management Africa Ltd.

In a press statement the two companies say the agreement will be key in growing the Noodle House brand in Kenya and East Africa region and has been urged as a response to a growing demand for great quality restaurants in the market and that the noodle house sits perfectly in the casual dining segment of the territory.

Noodle House serves delicious South East Asian cuisine in an informal yet stylish environment that takes inspiration from the food and nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok and Jakarta.

"I have had the pleasure of experiencing Kenya on numerous occasions and we are excited about taking the noodle house brand to this dynamic country. The partnership with Global Hotels Management Africa Ltd is another significant step forward in the implementation of our international growth strategy,” Phil Broad said.

Broad added that the collaboration will provide the Dubai based hotel with an opportunity for its worldwide expansion plans of their home-grown brand since Global Hotels is the perfect partner to develop and operate the brand in Kenya.

Masood Hashim CEO of Global Hotels Africa LLC said that they are excited to take Noodle House brabd to East Africa through Kenya as there is achance for, “significant growth opportunities in Kenya and the noodle house fits in extremely well with our planned growth strategy.”

Hashim says they have previously worked with Jumeirah Restaurants on other projects and have been delighted with the strong support that they have provided to open and operate this wonderful brand.

The Dubai based luxury hospitality company which is owned by Dubai Holding was started in United Arabs Emirate since 2002 and now operates in eight countries globally and is set also enter Russia, Lebanon, Great Britain, and Bahrain.

© Manuel Odeny, 2012

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